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Live-tweeting has become a trend. Everyday people are participating in the phenomenon and those who are not partaking in social media festivities are missing out. Including The Philadelphia Inquirer.

Recently a Journalism 1550 class practiced live tweeting for Marquette University's 23rd Presidential Inauguration of Rev. Scott Pilarz.  I, as well as my classmates partook in this exercise. At the beginning I was nervous. I did not know if I could distribute timely, professional tweets throughout the ceremony that accurately informed the public. A main concern was using AP style throughout the inauguration so my professor, Herbert Lowe, would not look at his phone and gasp in horror during the ceremony. 

After the lengthy but historical inauguration JOUR1550 had completed their mission of live-tweeting a monumental event -- as well as gaining carpal tunnel. Through the days that followed we all received several retweets, new followers, and praise from the community. 

Now, I will say I am no expert at live-tweeting after one experience, but I will share my opinion and say The Philadelphia Inquirer lacks live coverage of events in many ways.  

After looking at their website, Twitter and various other Twitter feeds such as Philly.com's "Green" Twitter, and sports Twitter I realized there was very little to follow "in the moment." Their Twitter is never "blowing up" my phone like many other news sources do when it comes to important events and live coverage.  

The sports section of the online news source lacks live-tweeting, which is a surprise as recreational activities such as baseball and football need consistent updates in order for viewers to be up to date with the current score. The website as a whole does not use Storify, Facebook and social media of the like on a regular basis either.

However, I did notice that a reporter is branding himself through Storify and Twitter to help bring attention to his work. Daniel Victor, Community-builder for @phillydotcom, uses his Storify consistently as well as his Twitter
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Victor has tweeted four times in the last ten minutes with updates on the Boston Red Sox and Tampa Bay Rays heated game. This is more than I have seen from The Philadelphia Inquirer's twitter account in the last ten minutes.   

The Philadelphia Inquirer's main use of Twitter is breaking news and attached links to correspond with a story on their website. Generally the tweet will be one to two sentences explaining the breaking news and a link attached to the end. Very rarely will you see a stream of related tweets, if at all.  

I believe The Philadelphia Inquirer can take a lesson from Daniel Victor and try Storify and live-tweeting. This would enhance their use of social media and engage their audience more.  

 
 
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Philadelphia Media Network launched the first pre-loaded Android Tablet. A multimedia tablet that brings content from The Philadelphia Inquirer, Daily News and Philly.com on Sept. 14.

This video explains the launch of the tablet and how the idea came to be, however, for such a monumental step in the growing multimedia industry within newspapers, the video had poor audio quality, jumpy video and poor narration that makes you wonder how great this device is.

The tablet has not yet been named, but "Philly Tablet" has been suggested several times by both consumers and the Philadelphia Media Networks CEO, Greg Osberg. Magner said the tablet will allow you to access everything an iPad does, including both a replica of The Philadelphia Inquirer's newspaper, as well as a condensed digital version that looks similar to what would be read online.  

I am pleased with this idea, but the video quality was too poor for my taste. I feel The Philadelphia Inquirer in conjunction with Philly.com rushed to produce the video and turned what could have been great a promotional and informative video into something that is sore on the eyes. 
 
 
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The woman's shirt plainly says, "Never Forget" and the boy's eyes look at something in the distance, almost as if he has a question that hasn't been answered. They hold onto each other dearly, maybe they did this same thing 10 years ago, we don't know, but we can respectively say that today was a day many families embraced one another and relived the life altering day that happened a decade ago. 

The Philadelphia Inquirer had me asking many questions throughout the week, such as, where is the pre 9/11 coverage?  What about the night before 9/11 coverage?  Where is the tenth anniversary of 9/11 coverage and why is it not all over the website like so many other news sources? 

I feel The Philadelphia Inquirer may have forgotten how important the coverage of the tenth anniversary of this monuments day was and for some reason didn't devote as much attention to it as I would have thought necessary, especially seeing as Pennsylvania was a target to terrorists on 9/11.  

On Wednesday, Sept. 7, The Philadelphia Inquirer listed all of the events occurring on Sept. 11 in the surrounding area. This was a nice comprehensive way start comprehensive coverage, but it only ended up getting my hopes up. As I checked back each day I would find one or two articles pertaining to the event, but nothing on the main page of the website pertained to the events or anniversary of 9/11. 

On Thursday, there was an interesting article about how transportation has changed since the 9/11 attacks. We, as a nation, have spent over $460 billion dollars on homeland security since the attacks.  The Philadelphia Inquirer made this an interesting story and I am pleased they covered chose to write about this.

"An army of 50,000 transportation security officers has been deployed around the country, and since 9/11, the Transportation Security Administration has spent $57 billion on aviation security," Paul Nussbaum of The Inquirer staff wrote in the article. Nussbaum makes an interesting point and made me think about the extra security I experienced while I traveling home this weekend. However this article did not sway my views and attitude towards the coverage by The Philadelphia Inquirer.

On Friday, Trudy Rubin of The Philadelphia Inquirer reported on what we have learned from 9/11 in a video, the first form of multimedia I have seen on the website since i began my research.  Rubin says we have learned: 

1. How to overcome terrorism.
2. That we have forgotten that we came together as a country on 9/11 and now are fighting one another instead. 

Both Saturday and Sunday's coverage picked up. Articles and multimedia appeared on the homepage of Philly.com. With photo illustrations, video of the Garden of Reflections ceremony and appealing stories a semi-continuous stream of coverage began to appear, but nothing of the magnitude that could be seen by The New York Times or NPR.  I am still baffled by this but today the news organization made up for themselves. 

It's the day after all of the ceremonies and memorials.  The grieving we witnessed on T.V. is no longer being shown but The Philadelphia Inquirer didn't follow suit. They set themselves apart and I was proud.  There were photo illustrations accompanied by stories that recapped the day and stories alone that spoke about the families reactions and emotions from the anniversary.  My only question is, where was the coverage during the actual day?  


 
 
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I have grown to fall in love with parts of The Philadelphia Inquirer and their online website Philly.com but I also have grown to dislike parts of it as well. As a result I start by asking, will this love-hate relationship last, or will it soon end and simply turn into love, because I certainly don't want to hate it. 

Dislikes:
1.) The color red:
The first thing I notice about a website, blog, app for a phone or iPad etc. is the layout and color scheme. In order to read a story I need to be able to concentrate, but with Philly.com I am continuously distracted by all of the red. It is on the tabs, on the right with the advertisements, the color red is every and anywhere on the website. This is logical as red is the color for the Philadelphia Phillies, but it is incredibly distracting to the reader. I have attempted to grow  accustom to the color but it makes the website look messy and outdated unlike cnn.com or nytimes.com.  These websites are clean, sharp looking news sources of which philly.com could take a lesson from.

2.) Page layout:
The page layout is confusing and does not do the journalism justice. It is chaotic and distracting. I find my eyes are immediately looking at the advertisements above and to the right of the main article on the left hand side instead of the actual content.  This may be something that I am annoyed by, but as a news source I find consumers want to easily see and read information, not hunt for it. 

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Likes:
1.) Photo galeries:
Do you love photos? I love photos. Better yet, I love photos that tell a story and philly.com has a whole section devoted to photo illustrations. The Philadelphia Naked Bike Ride 2011 was devoted to promote environmental consciousness, cycling advocacy and positive body image. I have not encountered an array of photo galleries with such diversity like Philly.com and I am very impressed and enjoy it.  

2.) Informative:
Philly.com is a great source for information. Over the past days I have found well written news stories that have great reporting. They are informative and to the point, exactly how I like my news to be. For example, the article I stumbled upon Sat. Sept. 5 was titled, "Mayor Nutter takes church pulpit on teen mobs," by Darran Simon. The to the point article summarized the issue, terrorizing teens, and Nutter's point of view, for the teens to leave and stop the violence. It was a quick, informative read. 

On the other hand they can be long yet still hold your interest such as " South Jersey 9/11 Survivor Still Wonders Why He Lived" by Tom Infield. This article was accompanied by photos and a video which made the story more enticing. Both variations of articles are equally as appealing and are nice to have from the same news source.

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Find Interesting:
1.) Dealyo:
What is a "dealyo?" Anyone feel free to answer this question as I would love to know the true definition. After investigating this tab on the website I was intrigued.  This appears to be something that is unique to Philly.com and the culture of Philadelphia.  This slang makes the news source stand out and give it a personal feel and local attraction than a large corporate news organization such as The New York TimesUSA Today or Miami Herald.  

 
 
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This is my first post for my Digital Journalism II course as well as my whole life. Through this medium I will be growing as a blogger and becoming more adept to multimedia. Every week for the semester I will be covering major events through my assigned beat, The Philadelphia Inquirer.

I have never read The Philadelphia Inquirer but I look forward to reporting and following this news source. Every newspaper is different in one shape or another and I am anxious to see how Philly.com differs from other sites I visit repeatedly throughout the course of my day. 

Having never blogged before I am quite nervous and don't know how well I will handle it. Hearing about hyperlinks, StorifyLinkedIn, etc. is frying my brain but it will all be worth it when I land that first job and brand myself. I am familiar with WordPressTwitter, Facebook and other social media and have worked with multimedia such as Photoshop, Dreamweaver, FinalCut Pro and last but not least, Weebly.  

I hope to use this blog to connect with others in the field of journalism, The Philadelphia Inquireras well as any interests we have in common - and believe me, I have a lot of interests and passions so that should not be hard. I look forward to what is to come and I hope you do as well.